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Benefit Promotes the PrimpMobile

The cosmetics company is promoting its upcoming roadtrip on social media.

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By: Jamie Matusow

Editor-in-Chief

Benefit Cosmetics has been asking its fans to post photos on Instagram – but not snapshots of anything beauty-related.

Instead, the brand wants photos of “something in your city that makes you laugh or smile.”

The brand’s fans are being asked to post the photos through April 29th using the hashtags #PrimpMyBrows, #YOURCITY and @benefitcosmetics.

The city with the most photos will win a visit from Benefit Cosmetics’ PrimpMobile, which will be delivering free brow services to the lucky consumers in that city. The winner will be announced on www.benebrows.com.

See a larger photo of the PrimpMobile.

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